Not every startup should raise equity for every need. We map you to the right debt route — private, venture, revenue-based, or bank — based on what your company actually qualifies for today.
Ideal debt size: ₹20 Lac – ₹20 Crore
We don't push one lender relationship — we map your business to whichever of these actually fits.
Debt from high-net-worth individuals, structured flexibly and closed faster than most institutional lenders can move.
Best for: speed over the lowest possible rateNon-dilutive capital layered alongside your equity round, extending runway without giving up more ownership.
Best for: venture-backed startups with revenue tractionBorrow against outstanding invoices or future revenue, with repayment that scales with what you actually collect.
Best for: predictable receivables or recurring revenueTraditional working capital and term loans from banks, at the lowest cost of capital if your financials qualify.
Best for: companies with strong, provable financialsLoans routed through schemes like CGTMSE, MUDRA, Startup India, general MSME trade schemes, and Agri & Food Processing schemes, often collateral-free for eligible sectors.
Best for: eligible sectors wanting collateral-free creditIt depends on four things — we assess all four before recommending a route, not just the one that's easiest to pitch.
Most lenders set a minimum number of years in business before they'll even consider an application.
Revenue, margins, and burn determine whether it's bank debt or venture debt.
Some sectors have dedicated schemes and lenders; others don't qualify at all.
If you qualify for CGTMSE, MUDRA, or similar, it's often the cheapest capital available.